If you haven’t promoted your Shopify store on TikTok yet, then you could be missing out on a great business opportunity. Shopping is a relatively recent addition to TikTok, which makes it the ideal time to get in on the action. Due to how the TikTok algorithm works, it is easier for new brands, or those with fewer followers to get their brand, products, and content in front of new followers, or potential consumers. TikTok doesn’t just show you content that you follow but shows you content based on your browsing history. This sets TikTok apart from Facebook and Instagram and can make it easier for businesses to gain traction on TikTok.

Create Your Brand Account on TikTok

Before you do anything with your Shopify shop, you need to set up your brand account on TikTok, assuming you don’t already have one. Simply head over to TikTok and click on the “Create Now” button, and you will be sent over to the sign-up page. Just follow the instructions to create your TikTok brand account.

Does Shopify Work on TikTok?

Shopify does work on TikTok, all you need to do is download the TikTok app onto your Shopify account. Again, the instructions to do this are user-friendly, simply follow the on-screen instructions to do this. You will need to add a website pixel to connect your Shopify account with your TikTok account, if you go to the ads’ manager on TikTok, you will be able to do this here.

TikTok Marketing for Shopify Stores

TikTok has a wealth of opportunities for your Shopify e-commerce store. TikTok’s platform is a video-based content platform, with users uploading short and engaging videos. Videos give a unique and entertaining way to advertise your products, but be aware of what TikTok users enjoy. The beauty of a TikTok video is that it feels real, even if you are selling something, your video should come across as genuine. Videos that look too professional or polished, will only elicit suspicion from TikTok users. TikTok videos are generally filmed in people’s homes, and if you are using professional videos, make sure that the background is real and natural. TikTok videos feel like a genuine person using a product in real life, rather than a classic sales video. TikTok will give your Shopify business a unique marketing opportunity, with incredible access to potential customers.

Setting Up Your TikTok Business Account

Make sure you set up a TikTok business account, not just a creator account so that you have access to all the great features that come with a TikTok business account. Once you have set up a personal account, you can convert it to a Pro account, which is ideal for business use.

Understand and Connect with Your Audience on TikTok

As mentioned above, the target market is going to be young consumers. Research shows that the most popular videos are under a minute-long, and are amusing or entertaining. Think about how you can connect with your audience, humour always works well, but so does including your audience, so invite them to share their videos with you. Social media works with interaction, so always engage with your followers and fans to improve the impact of your videos.

Creating Engaging TikTok Content to Connect

Good marketing has the ability to connect with people’s emotions. Think about what problem your product can solve for people, and then create your videos around solving this problem. Think about humorous angles that tie in with your products, anything that will engage people on an emotional level.

Collaborations and Influencer Marketing on TikTok

One important avenue to explore on TikTok is influencer marketing. Finding people who can promote your products, or collaborate with you on videos, can help to boost your audience reach, and sales. Find influencers who are aligned with your products and brand values, it is worth doing good research to choose the best fit for your brand. Reach out to your chosen influencers, and make a deal with them to promote your products.

Advertising on TikTok

Producing organic content is a low-cost route to promote your brand and products on TikTok. However, remember that your time has value, so it is not entirely free. However, if you want to increase your traction, or grow your follower base quicker, then advertising on TikTok is another option. The TikTok instructions for creating your ads are clear and easy to follow. You can set your target audience, and budget limits, giving you complete control over your ads. The metrics will allow you to see how your ads have done, you can set goals for your ads during the set-up, which makes it easy to monitor the results.

Common Pitfalls to Avoid for your Shopify Store on TikTok

The most important element of marketing your Shopify e-commerce store on TikTok is consistency. You must post regularly, this doesn’t mean you have to post 5 times a day, but you do need to pick a schedule and stick to it. It is good practice to create a content calendar to make sure that you post regularly. Followers will look out for your content and will become disengaged if it is unreliable and inconsistent.

Create your Shopify Store on TikTok

TikTok is a fantastic opportunity for your business. If you are looking to increase your sales and revenue, then adding another platform to your Shopify portfolio is a considered business move. Spreading your targeting across more than one platform gives you more security and less reliance on one set of algorithms which can change suddenly, disrupting your business. If you are interested in launching a TikTok shop, speak to the team at Elver E-commerce today.


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