Management Reporting for E-Commerce
Analytics and reporting that helps retail founders act with confidence
Busy e‑commerce teams need clear answers. How much cash is available, which channel makes money after fees and refunds, when stock will run tight, and what VAT is due. Our management reporting gives you those answers in one place so you can plan stock, control ad spend and fund growth with fewer surprises.
The Problems Ecommerce Management Reporting Solves
- Unpredictable cash because of payout timings, VAT and stock purchases
- Profit hidden by marketplace fees, refunds and FX
- Stockouts and overstock caused by weak demand planning
- Ad budgets without guardrails or payback targets
- Time lost reconciling sales channels to Xero
What Our Management Reporting Service Covers
- Cashflow forecasting to plan inventory, VAT payments and marketing.
- Three‑way forecasting that links cash flow, profit and loss, and the balance sheet.
- Scenario modelling to test changes before you commit a budget.
- Budgets by month and by channel with variance analysis against actuals and prior year.
- KPI dashboards that track the drivers that matter in e‑commerce.
- The report highlights when thresholds are hit, for example cash headroom, stock cover or ROAS.
- Commentary and actions so the numbers translate into next steps for the team.
Get in Touch
CASHFLOW FORECASTING
Predict cash flow and assess the cash flow implications of your plans.
BUSINESS BUDGETING
Create 3 way (cash flow, profit and loss and balance sheet) forecasts projecting up to 10 years into the future.
SCENARIO MODELLING
Scenario modelling gives to a greater understanding of your business, enabling you to answer “what if?” questions.
KPI DASHBOARDS
Create your own KPIs to assess business metrics.
BUSINESS REPORTING
Report against budget, prior year or both with graphical analysis to get a more in depth view of the numbers.
BUSINESS ALERTS
Get alerts if an agreed threshold or limit is met or if a target has been hit.
VARIANCE ANALYSIS
Get further insight into performance versus budget with variance analysis.
DECISION SUPPORT
The management data you get from Elvervision will help support the decisions you need to make.
Add commentary
Annotate the assumptions which have been taken when building a business plan and share internally and externally.
Line-by-line assumptions
Accurately model the future of the business with unlimited forecast items. The more you can visualise, the more empowered you become.
Create from trends
Build forecasts fast using historical business data. Quickly assign growth rates or fixed increases or decreases that account for seasonality.
Import from spreadsheets
Use existing spreadsheet budgets and forecasts to get started and then customise them further in Elvervision.
Why E-Commerce Sellers Choose Elver for Management Reporting
We give founders clarity, control, and confidence over cash and performance.
- We specialise in e-commerce accounting, not general practice, so your reports reflect how retail actually works.
- Our team understands marketplaces, VAT, ad spend and stock, and how they move together.
- We give you clear answers and actions, not just numbers and charts.
- You get direct access to a dedicated accountant who interprets your numbers and understands your setup.
- Reports are designed to support decisions, funding conversations, and growth planning.
- We handle setup, integrations and reviews so you can focus on growth.
We’ve been really impressed with the support from Elver accountants (especially Chelsea) over the years. They’re always professional, responsive and proactive in finding ways to save time and reduce costs. What really stands out is their willingness to look at innovation, with that being new systems or apps that make our processes more efficient, saving us workload and time. It feels like they’re genuinely invested in helping our business run smoother and more efficiently. We couldn’t recommend them highly enough.
Excellent service from Elvers- Tom is especially knowledgeable, proactive, and always goes the extra mile! Elvers are very experienced in complex sales channels linking to your accounts package. Have really helped our business.
How We Deliver the Management Reporting Service
- Connect systems Our team connects Xero, sales channels, payment processors and inventory tools. We align mappings so actuals reconcile to payouts and bank.
- Build the forecast We set up a three way model linked to your drivers, then calibrate with historical trends.
- Define KPIs and budget We capture targets and thresholds so alerts and variance analysis are meaningful.
- Report and review You receive the monthly pack on an agreed cadence, with a finance lead to talk it through.
- Improve continuously We refine assumptions, add new KPIs and expand scenarios as the business changes.
FAQs About Management Reporting for E-Commerce
Do you consolidate multiple entities or regions?
Yes. We can consolidate reporting across different companies, currencies and countries. Intercompany and FX effects are handled within the monthly pack.
Can you include VAT forecasting?
Yes. We include VAT timing and expected payments in the cashflow forecast so there are no surprises.
How often do we receive our management reports?
Monthly or quarterly as agreed/required. We can add weekly cash snapshots or custom cadence if needed.
Can you support our funding round or exit?
Yes. We prepare lender and investor packs using your reporting data, with reconciled numbers and key metrics.
How long does it take to get up and running?
Typically 1–2 weeks once we have access to your systems. We handle the mapping and data checks before reporting begins, but will depend on quality of existing data/processes.