Forecasting for E-Commerce Brands
Make better financial decisions. Plan cash, stock, and spend with confidence.
Why E-Commerce Owners Need Financial Forecasting
Running low on cash doesn’t always mean the business is failing, but it does mean something’s off. Without a clear cash-flow, inventory and sales forecast, it’s hard to know whether you can safely spend, when to hold back, or how close you’re cutting it.
- Cash pressure often comes from poor timing, not poor margins
- Overspending on ads or inventory usually starts with guesswork
- Tax bills and VAT payments become predictable, not last-minute shocks
- You know how much you can afford to reinvest, hire, or take as dividends
- You spot gaps early and adjust, instead of reacting too late
- Investors and buyers want forward-looking visibility, not just historic accounts. See how we support exit planning.
How We Forecast for E-Commerce
Every forecast we build reflects how your e-commerce business actually runs, with real operational inputs.
Our forecasts are:
- Driver-based — built from the ground up using data such as AOV, sessions, conversion rates, and CAC
- Channel-aware — with sales split across platforms like Shopify, Amazon, wholesale, or other marketplaces
- Inventory-sensitive — factoring in lead times, landed costs, seasonality, and stock constraints
- Cash-focused — mapping actual payment terms, payout delays, and VAT timing
- Owner-inclusive — with owner pay, dividend planning, and tax built in from the start
- Scenario-tested — with base, stretch, and conservative models to plan for uncertainty
We build forecasts that track how cash flows through your business.
What You Get with Elver’s Forecasting Service
Everything you need to understand upcoming cash flow, profitability, and risks, without spending hours in spreadsheets.
- Custom-built forecast model tailored to your business and sales channels
- 12-month rolling cash flow, revenue, and margin projections
- Scenario planning for growth, hiring, inventory, and marketing decisions
- Monthly or quarterly reviews and forecast updates
- Optional integration with our Virtual Finance Office or Fractional CFO support
How It Works
A straightforward, expert-led process.
- We clean your data — syncing Xero, A2X, and platform data for accuracy.
- We build a forecast based on real drivers: AOV, CAC, sessions, cost structure.
- We review and refine together — so the model fits how you actually run the business.
- You get visibility into cash, spend, and risk — and support using the forecast to make decisions.
Why E-Commerce Brands Choose Elver for Forecasting
- Specialist knowledge of how e-commerce businesses operate
- Forecasts based on reconciled accounting data
- Practical advice, not just technical reports
- Seamless integration with your financial and operational systems
- Optional tie-in with tax planning, owner pay, and profitability review
What Our Clients Say
I have used Elver Consultancy for 18month now and I have found them to be very professional and reliable. They have really supported me during a rapid growth period by giving me good sound advice and sourcing expertise for me when needed. I couldn’t recommend them more highly
Elver offers indispensable problem solving advice. They’re great at dealing with HMRC. They go above and beyond to support your business, for a very reasonable price.
Let’s build a forecast that reflects how your business really works.
FAQs About Financial Forecasting for E-Commerce
Do I need a forecast if I already have a budget?
What if my sales vary a lot by month or channel?
Will this help me decide when to hire or invest in ads?
How often is the forecast updated?
Can you help us plan for a funding round or exit?
Yes. For that, we often recommend combining forecasting with our fractional CFO service.
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