Fractional CFO for E-Commerce
Strategic CFO Services for Growing E-Commerce Brands
Scale confidently with Elver’s outsourced CFO service built for UK eCommerce
Why eCommerce Businesses Need a CFO (before they think they do)
You’re doing 7 figures—but flying blind financially?
You’re not alone. Most eCom founders hit a wall when growth outpaces financial clarity. Suddenly, cash flow gets tight, inventory runs thin (or piles up), and marketing ROI is anyone’s guess. Your bookkeeper records what happened—but no one’s helping you plan what’s next.
That gap kills margins, creates waste, and slows growth. A CFO gives you forward-looking visibility so you can make decisions based on facts.
What Elver’s Outsourced E-Commerce CFO Service Covers
We partner with you like an in-house finance team.
- Cash flow forecasting & management
- SKU profitability
- Strategic budgeting and scenario planning
- Monthly performance reviews and KPI tracking
- Profitability improvement strategies
- Support with funding/investor decks if applicable
Elver offers indispensable problem solving advice. They’re great at dealing with HMRC. They go above and beyond to support your business, for a very reasonable price.
Built for platforms like Shopify, Amazon, and WooCommerce
We don’t do generic finance. Our fractional CFO service is designed specifically for ecommerce brands selling through platforms like Shopify, Amazon, and WooCommerce, where tight margins, stock flow, and ad spend need constant oversight.
- Deep platform-specific experience
We’ve supported fast-growing DTC brands, Amazon FBA sellers, and multichannel operators. That means we know the financial patterns, platform fees, and reporting quirks that typical accountants overlook. - Integrated with your tools—not working around them
We plug together Xero, A2X and your inventory systems. You get clean, connected data across sales, spend, and stock—so your financial strategy matches how your business actually runs. - We follow the cash, not just the reports
Amazon delays payouts. Shopify payments lag. Chargebacks hit hard. Seasonal peaks throw everything off. We build financial plans that account for how and when money actually moves through your business—not just what your P&L says after the fact.
How It Works
- Discovery & goals session
- Financial deep dive + system integration
- Monthly strategic CFO sessions
- Ongoing cash flow support + proactive advise
Real Impact We've Delivered
Steve and his team have been nothing but professional, helpful, and on point when it came to us starting off our new business venture. We have 2 companies, with sales taking place over in the US, and then running things from the UK where we pay ourselves. Steve has worked his magic to make things balance and connect correctly with our Taxes, so they are safely managed here in the UK.
Not being accountants, I feel confident Elver are doing the right things for us, and in our company’s best interests. I cant recommend them highly enough, as Steve explain’s things clearly to us we feel happy to let them work for us and help us grow.
Steve and the team at Elver Consultancy are efficient, honest and very reliable. They will advise you correctly and also work to tight deadlines. By far superior to most accounting firms.
Why Choose Elver
- 100% focused on eCommerce
- Actionable advice, clear numbers, and strategies that actually move the needle
- Deep experience in Amazon FBA, DTC, and omnichannel retail
- UK-based team who understands your tax and compliance environment
Set up a non-obligatory consultation and learn more about how we can help your Amazon store grow globally.
Frequently Asked Questions About ECommerce CFO Services
When does an e-commerce brand need a CFO?
If you’re generating consistent revenue (typically £500k+) but still feel unclear on cash flow, margins, or how much stock to reorder—it’s time. A CFO helps turn raw numbers into growth strategy, especially during scale-up, product launches, or expansion.
Can you help improve our profitability?
Definitely. We dig into what’s really driving (or killing) your margins—SKU by SKU. We’ll also help you make informed decisions on stock levels, pricing, marketing spend, and team costs, so your growth isn’t just about topline revenue.
Do I need to have my books in perfect shape before working with you?
Not at all. Many eCommerce founders come to us when their finances feel messy. We’ll help clean things up, integrate your systems, and give you a foundation you can build on.
What if I already have a bookkeeper or accountant?
That’s great! We often work alongside internal teams or external accountants. Your bookkeeper handles the day-to-day; we focus on the bigger picture—strategy, planning, and decision-making.
How is a CFO different from a bookkeeper or accountant?
Most accountants focus on tax and compliance. We go beyond that—forecasting cash flow, analysing SKU profitability, helping you decide when to hire, and making sure your ad spend is sustainable. Think of us as your strategic finance partner, not just your year-end reporter.
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